13 February 2013

What I'm Reading

  • Content marketing: how often? As usual, ask your audience.
  • Top 10 innovations of all time. Agree? Disagree? Subtext, have we become too dependent on technology?
  • The 2013 Blackbaud Charitable Giving Report is out and John Haydon breaks down the key insights.
  • Associations Now recaps a Pew study that indicates that Facebook may be beginning its inevitable decline.
  • Shelly Alcorn reminds us that membership IS the value of membership, and the stories we tell about that matter.
  • "You" v. "we," also known as "language matters."
  • Email killing you? Associations Now posits that it may because you're using it wrong.
  • Creatively blocked? Try a change of scenery.
  • What NOT to do in the general sessions, courtesy of Jeff Hurt.
  • When will the web become the worldstream? (h/t to Maddie Grant)
  • Forget the sales funnel - think about the purchase loop.

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