04 December 2012

Marketing Masterstrokes

Yesterday, Kristina Twigg (Water Environment Federation), Lauren Wolfe (Higher Logic), and I presented on marketing your private online community at the Higher Logic Users' Group Super Forum.

Kristina, Lauren, and I each shared our own tips for marketing community (contained in the slides below), and then we led a crowdsourcing exercise to elicit additional private community marketing advice from Higher Logic clients and users:

  • Make business cards with your community URL to hand out. Advanced tip? Have a laminating machine at your conference so people can make luggage tags with your community card on one side and their own business card on the other.
  • Have a solid strategy for roll out (and K.I.S.S.).
  • Do at least ONE mailing (maybe a postcard?) about your new community.  If your members have unsubbed your mailing list, you won't be able to get them via email.
  • Have a mobile app for the community? Use QRC for easy app download.
  • Encourage people to upload profile pictures. Send "is this you?" messages with a blank head outline periodically.
  • Pre-populate the login "remember me" box - make people opt *out* rather than having to opt in.
  • Start a blog series to attract attention.
  • Include a regular "most discussed in our community" feature in your other communications pieces (like enewsletters).
  • If your listservs are still live, link to them in the appropriate communities so the information is searchable.




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