One of the reasons we in the association world can be afraid to try new things is that we worry that if it's not perfect, the members will freak out.
And for some of your members, that's probably true.
But it's not true for all of them.
Some of them would LOVE to be invited to sneak preview a new program, product, service, offer, etc. and provide their feedback.
So what are you waiting for? Go find them!
And when you do, make sure you have ONE new thing ready for them to try out right away, get their feedback immediately, let them know how you used it, and be sure to credit them with helping you in the development stage when you actually roll it out to your full membership.
Your new offering will be better for it, and that member? She knows you love her now, and that equals loyalty.
Edited to add: Hey! Innovate on Purpose agrees with me! And, of course, expresses this far more eloquently.
Image credit: Nick J Webb