02 August 2012

So What Is Spark, Anyway?

Spark is a boutique consulting firm that provides strategic membership and marketing services for associations that have the willingness and capacity, at both the staff and board levels, to ask tough questions, take some risks, and reach for significant goals.

A little about my consulting background:

I have 15 years experience in association management. Although my primary focus has been in membership, marketing, and communications, my experience has been wide-ranging, including corporate sponsorship and fundraising, technology planning and implementation, social media and Internet strategy, budgeting, volunteer management, publications, and governance.

Prior to launching Spark, I consulted in online campaigns and marketing and Internet and social media strategy for Beaconfire Consulting, and in a wide range of subject areas in association management in the not-for-profit consulting practice at RSM McGladrey, Inc. My clients have included trade and professional associations of all sizes, social service organizations, and charitable and cause-oriented organizations - the gamut of the tax-exempt world.

I combine a focus on finding and implementing creative solutions with a broad understanding of the association sphere. Throughout my career, I have excelled at increasing revenue, public presence, and member satisfaction while decreasing costs through a focus on the efficient and effective use of staff and technology to serve organizational goals and constituents.

Key services include: marketing strategy and execution, membership recruitment and retention strategy and execution, and creating partnerships.

Forget settling for incremental growth by making minor changes to what you're doing - we're going to uncover and solve the root problems that are holding your association back.

If that sounds like a match to you, give me a shout at ewengel@getmespark.com or 202.468.3478. And remember, a phone call, lunch, or coffee is always free.

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