07 June 2012

MarComm Makeovers

Last one from MMCC, I promise, but I wanted to share the slides from the presentation I did with Layla Masri and Chris Durso.
For the session, Layla, Chris and I took on actual association work (a website, a publication, and a campaign) and showed how we, as marketing & communications professionals, would make them over to be more effective.

I'd definitely grab our handout, too - it's pretty useful.

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