14 June 2012

Clarity Is the Key

Thinking about putting together a marketing campaign? Not sure where to start?

You have a lot of options: the 4 P's, the 4 C's, market analysis, competitive landscape analysis, pricing strategies, making a list of your available assets, thinking about resources and budget...the mind reels.

Let me make a suggestion:

Clarity about your audience and goals → clear results. Start here.

Don’t know who you’re trying to reach or what you want to accomplish? Go back to the drawing board.

If you know your audience, what they need, and what you want them to do, everything else will follow.


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