18 April 2012

What I'm Reading

Short list this week:
  • It’s not what you sell, it’s what you believe.
  • What can the Boss teach you about branding?
  • Are we REALLY risk averse, or is something else going on here?
  • Another negative effect of the current economy? Polarization of our employment options.
  • Joe Gerstandt on flying your freak flag for the April issue of Associations Now. Read it. NOW!
  • Just started The Hearts of Men by Barbara Ehrenreich. Interesting read what with the new season of Mad Men just underway.

 

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