[Q7] What's one thing you could do TODAY to better serve your members? Go do it! #assnchatAnd....there was silence. And this was in the midst of a hoppin' #assnchat. Which I think was really informative. I don't think we know the answer to that question. I think, if most of us association professionals were honest with ourselves, we'd admit that we're so insulated from our members that we don't know what they need. We know what WE THINK they need, but we don't truly know what they think they need.
— Affiniscape, Inc. (@affiniscape) January 10, 2012
So my real A7 is: find ways to have more interaction w mem so I can answer that question from place of knowledge #assnchat
— Elizabeth Engel (@ewengel) January 10, 2012
Of course, that begs the further question: how? How do you - how do I - ensure that meaningful member interaction between large numbers of our members and large percentages of our staff takes place on a regular basis? And how do we capture the knowledge that results?
I don't know the answer to this - but I damn well am going to try to find out.