I think we're all familiar with the story of Truck Stuck by Sallie Wolfe. It's a charming children's book in which the kids are the heroes, figuring out a creative solution to get the truck unstuck.
Where do ideas come from in your organization?
Or, to be more precise, who's ALLOWED to have an idea?
In far too many associations, the answer is definitely not "anyone!"
Are ideas only the province of a certain department? The CEO? The VPs? The Board? Are people only allowed to express ideas that relate directly to their own areas of responsibility?
My point? Anyone can have a good idea, about anything, at any time, whether it's the mail clerk realizing a way to make your direct mail marketing campaign more effective or an IT tech coming up with a great team building idea or kids figuring out that you need to let the air out of the truck's tires for it to pass.
We need to make sure we give a fair audience to ideas, no matter where they come from.
Treat them all equally, implement them when you can, encourage your staff and colleagues either way, and always, always, always give credit.