- Social Media Explorer issues a call for balance in setting social media objectives.
- Calculating ROI? Here are some great suggestions for measures other than number of fans/followers. My fave? Improve SEO.
- If you took your logo off your materials, would your members still know it was from you?
- Picking an online community manager: not as easy as it looks.
- Intel's dragon-style social media attack deflection-fu is mighty indeed.
- The lifecycle of going social. Where is your association?
- Two great articles in the latest issue of MIT's Technology Review: one on privacy, social media and behavioral advertising, the other on the future of location-based services. (Abstracts available for free, full article requires subscription.)
- I'm also reading All In a Word. Did I ever mention I'm kind of a grammar nerd?
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