14 April 2011

What are you selling?

Great tweet from @associationinc:

Can you describe what you're selling your members in a sentence, or does it take a 3 page fold-out brochure?

3 comments:

Vernon Horn said...

Some years ago at a Staff/Council retreat, I learned that what we sell is "complex thinking." I love that, but, I'll admit, it's a hard sell.

Elizabeth Weaver Engel, CAE said...

Good answer!

Andrew said...

Remember Gitomer's motto.
People don't like to be sold, but they love to buy.