If your organization requires success before commitment, it will never have either.In associations we talk a lot about how we need to embrace failure, fail quickly to get to success more quickly, share our failures as well as our successes and learn from them, yackity smackity. But for the most part, that doesn't happen. Part of it, as I've noted here before, is that we fear criticism.
Godin, pg. 132
But I think Godin's point is also very relevant for the association community. We don't have R&D budgets. We don't, for the most part, have Google's 20% time rule (and think about that for a minute - that's one day a week - EVERY week - devoted to innovation).
We all know the song & dance about too many hats, too many demands, too little time. And because of that, there's no space for something not to be a hit. And because of that, we're stuck in the incremental rut.
We have to, as a community, get the hell off the hamster wheel of busier = better and give ourselves some time and space (because money's not the only resource) for mental exploration.
How do we break out? What could you stop doing, personally or organizationally, today, THIS MINUTE, and nobody's life would be the worse for it?