Loved the Vader VW ad at the Super Bowl? So did we - the boy portraying Darth Vader is a patient at NACHRI member hospital Children's Hospital LA(and his story is currently featured on their website).
So the point isn't the commercial - although it is really cute - because, let's face it, how many of our organizations are going to catch this kind of a break? As association tagged in a Super Bowl commercial? Not likely. And the commercial doesn't even mention CHLA.
The point is the spotlight. You never know when it's going to come or where it's going to come from. But is your organization ready to help your most ardent fans tell their stories when it arrives?