27 October 2010

What I'm Reading

  • Did you hear? Homeland Security is spying on us in yet another forum: social media and other forms of online participation. Not that that's surprising in and of itself. What is disturbing is that their list of monitored sites only seems to include progressive/left sites. Uh, guys? Timothy McVeigh wasn't a big DailyKos reader, and I don't think the Saudi September 11 hijackers were big NPR donors. Can you say "barking up the wrong tree"? I think you can.
  • Surprise, surprise - Farmville shares your data with outside firms. Which is fine if it's you choosing to play Farmville (and me choosing to block it), but it's not so OK that Farmville's sharing MY data with outside firms.
  • Good content isn't good enough - you also need to provide a call to action and say things the right way.
  • More on content creation - keywords, it turns out, are the key. 
  • Which is better for online marketing - Facebook or Twitter? Well, Facebook gets more traffic, but Twitter gets more clicks.Which matters to you?
  • Rohit Bhargava asks: what's the ROI of a conversation
  • Andy Sernovitz asks: what if you fired not just all the complete screw-ups, but all the average performers
  • Seth Godin goes on the warpath against willful ignorance, and it's good reading.
  • What your FB photo says about you.
  • Another Seth Godin good one:  atypical ways to show your strength.
  • What NOT to do with your association's Facebook Page.
  • Talkers and listeners - turns out you need to HIRE both, too (by Maggie McGary for the SocialFish).
  • At the end of the day...Grammar Girl can help you write better. 
  • Currently reading American Psycho on the Kindle, after having recently finished Disco Bloodbath and Bonfire of the Vanities. It's NYC in the 80's month up in here, I guess. The writing in American Psycho leaves a little to be desired, and I don't think I've EVER read more tiresome, less sexy sex scenes. But the larger themes of the vapidity of consumer culture and what it does to those who buy into it are well-examined. I strongly suspect that everything that's going on is taking place only in Patrick Bateman's mind, and that he's having some sort of psychotic break. I also love the continuing theme of mistaken identity, and how it doesn't actually seem to matter to any of the characters - basically, everyone's interchangeable. I know it gets explicitly - and disturbingly - violent later on, but I'm planning to skim over those scenes if they bother me. 

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