21 October 2010

Riffing - You're Doing It Right!

OK, so Old Spice Man was cool, and then Cisco tried to riff on it and blew it, and NTEN riffed on it, and It Was Good. But NOBODY puts Grover in the corner!



How does this relate to associations? You can totally steal someone else's good idea and it can work, as long as you remain true to yourself and your organizational culture in how you implement it.

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