Question 2: How will we balance the need for greater intimacy with privacy concerns?Oh boy, is this one HUGE for healthcare associations - actually, for healthcare in general. You think you have privacy concerns? Under the rules of HIPAA, if any Protected Health Information is inappropriately shared (even if it was inadvertent), each instance can carry fines of up to $250,000 and/or 10 years' imprisonment. YIKES!
And yet healthcare organizations are managing to be active (quite active) in social media spaces, sharing their most compelling and inspiring content - patient stories. How are they pulling this off?
NACHRI member (of course!) Children's Hospital Los Angeles provides a great example. As reported by the Care Networks blog, CHLA uses a 3 step process:
- Review their policy on how your story may be used
- Review their HIPAA compliance policy
- Submit your story through their simple online form (which is then reviewed by staff before being used)
How does your organization go about demonstrating that you REALLY know your audiences without being that creepy marketer who seems to be stalking people?