What I'm Reading

• Fast Company shares 10 lessons from Apple. No, one of them is not "wear jeans and a black mock turtleneck NO MATTER WHAT."  In other news, my spouse's new 27 inch iMac arrived yesterday. SOOOOOO sexy!
• I'm a little late to the party (and thanks to KiKi L'Italien for the nudge on last week's Association Social Media Sweetspot), but the always-provocative Jamie Notter has a great post on how our strategies are really a reflection of our pattern of investments. 
• If you needed it, further proof that Microsoft Just Doesn't Get It.
• ReadWriteWeb is doing a fantastic series on the Semantic Web, aka, What Comes After the Social Web. Check them ALL out.
• Time.com has done a series on the future of work.  The articles themselves are shallow, but the main points are relatively interesting.  The best article, of course, is the one penned by Seth Godin.
• Speaking of always provocative, Vinay Kumar on social media as manure:  pile of shit or fertilizer of great changes? 
• Now that NACHRI is finally on FB, John Haydon's tips on engaging our fans couldn't come at a better time.
• 5 Social Media trends to watch that are not the same-old-same-old.
• Amber Naslund on why this is not influence. She's right by the way - it sounds seriously idiotic.