15 July 2010

Brilliant Advertising

I have been in love with Old Spice's advertising since they started working with Bruce Campbell, but this is just brilliant.

How can your association use humor to amplify your message?

Bonus points for fantastic use of social media.

1 comment:

Lisa Junker said...

Those YouTube videos were genius! I loved the personality and the interactivity of the blitz that they did. But wow, the team that put them together (including the actor) must have worked hard--they cranked out more than 100 of them in a day.

I think my favorite is the one where he proposes for someone.