02 June 2010

What I'm Reading

  • After 25+ years, it's still The Big Dog, but will mobile kill Microsoft?
  • Could Shelly Alcorn be any more awesome?
  • From the always-germane Jeff Hurt:  25 tips for using social media at your next event
  • The AP Style Guidebook finally catches up to the social web.  I still think the best innovation has to be changing "Web site" to "website."  It's about time!
  • Curious about the emerging trends in social media liability and insurance?  Leslie White provides a great overview for the SocialFish.
  • Smartie Amber Naslund shares 13 truths about social media measurement.  Her most important truth?  The data is the beginning, not the end, and unless it leads to action, what's the point?
  • Awesomeness on generations and leadership from The Hourglass Blog.  And I quote:  "What really makes humans unique is our ability to call the extremely hard the impossible, and then self-indulgently move ourselves to tears while we celebrate our perceived ability to transcend the impossible." (HEE!  Also, and this is purely a personal perspective, but for chrissakes, STOP CRYING.)
  • Why "going viral" is NOT a strategy - it's a side benefit of creating really great stuff. 
  • Sir Tim Berners-Lee encourages us to quit focusing on the sizzle and sell the damn steak already.
  • While in NYC over Memorial Day, I read Shanghai Sisters, by Lisa See, a book that follows two "beautiful girls" (artists' models) from pre-WWII China through immigration to the US and into the Cultural Revolution era.  It's a good (but not great) book that comes from a different perspective than we're often presented with on the process of "becoming American."
  • I'm now reading The Physick Book of Deliverance Dane by Katherine Howe.  It's a combo of mystery, history, and (I suspect) a little horror of the James Hynes variety.  It reads very much like a first novel written by a grad student (which it is), but it's clever and features an unusual plot.

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