21 May 2010

Friday Top 5

Continuing on the theme of the Association Foundation Group conference, my top 5 takeaways:
  1. Lawyers love to relate (slightly exaggerated?) "you'll never believe what the client did!" horror stories. These make FANTASTIC cocktail party anecdotes. Conference presentations? Not so much.
  2. The use of social media for fundraising is developing incredibly quickly. There were significant changes in data and examples between the presentation I gave for AFG yesterday and the virtually identical presentation I gave for AFG-DC in January of THIS year.
  3. Only about 5% of ASAE members engage with any kind of social media.  Yes, I found this hard to believe, too, but it's straight from John Graham's mouth in his opening keynote.
  4. Make it INSANELY easy for people to give you money online.  This is something we always tested for when working with clients at Beaconfire, but it was really good to be reminded of it (by David Gammel) in an association context. David was specifically referring to online donations, but how hard do you make it for members to join or renew - or register for a conference - or buy a book? Could your mom do it? How can you make it easier?
  5.  Another goodie from David Gammel - want to engage people? Always make sure there's a call to action of some sort. They can't take the next step with you if there IS no next step.

2 comments:

Hecate said...

Lawyers love to relate (slightly exaggerated?) "you'll never believe what the client did!" horror stories. These make FANTASTIC cocktail party anecdotes. Conference presentations? Not so much.

Oh no, they're not exaggerated. We tone them down to make them believable!

David Gammel said...

Thanks for sharing those points, Elizabeth. Great to see you at the conference.