05 April 2010

Always the Last to Know: Twitter Contributors

Twitter is currently beta-testing a "contributors" function, which allows individual attribution within a corporate account. Apparently, they've been using it themselves for a while and are starting to roll it out to some major corporate accounts (currently at least Salesforce and Starbucks, and, by the time you read this, possibly others as well).

It seems to me that this will give organizations the best of both worlds - the ability to have an account presence that stays with the organization while also supporting those authentic individual voices that are so key to social media communication. Can't wait until they let the rest of us have it!


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