28 October 2009

@DMAW Association Day

I'm at the Direct Marketing Association of Washington's annual Association Day today, facilitating a round table and then presenting on the Web and e-Marketing with Caroline Fuchs of SmithBucklin. Our session description is:

Join two seasoned association marketing pros as we present case studies of association and nonprofit marketing campaigns. We will discuss our experiences creating campaigns that integrate online options (email, websites, landing pages and microsites, Facebook, Twitter, blogs, mashups) with more traditional offline channels. And we will walk you through a variety ways to measure your outcomes, allowing you to adjust campaigns to achieve better results while they’re still in process.
It's not too late to join us if you're free today, and I'll post the slides and a recap early next week.



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