01 April 2009

What I'm Reading

  • Frank wants to know what business are you REALLY in? The answer's probably not what you think it is.
  • United Arab Emirates member Abu Dhabi is attempting to build the world's first totally carbon neutral city (by 2016). MIT's Technology Review reports that, even if not completely successful, the very attempt will dramatically increase our understanding of technologies for reducing dependence on fossil fuels.
  • Want to increase your online donations? Jakob Nielsen can help.
  • One of the major hurdles to the widespread adoption of online advertising is difficulty accurately measuring audience size. And as more print newspapers fold and more people turn to the Internet for news, online ad revenue will be critical to paying for real journalism. MIT's Technology Review reports on the latest advances in online audience measurement from Quantcast and (of course) Google.
  • If Seth Godin's right, I'm in big trouble.
  • Afraid you love your gadgets too much? Rebecca Traister of Salon.com may have a solution for you.
  • Just started Lauren Weisberger's Everyone Worth Knowing. It's no The Devil Wears Prada, that's for sure, but I'll give it at least a few more chapters to improve before I abandon it. Life's too short to waste time on fluff books if they can't even clear the "entertaining" bar.

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