30 March 2009

Always the Last to Know: Buzz Meter

The March issue of MIT's Technology Review profiles Jon Kleinberg's Buzz Meter. Kleinberg, a Cornell computer science professor who is also a MacArthur Foundation "Genius Grant" winner and an elected member of AAAS and the National Academy of Engineering, studies the flow of information around the Internet.

The Technology Review piece is about an algorithm he invented to allow social scientists to track the flow of the news cycle across the Internet in far more accurate ways, without having to have an exact text match for particular names, events, topics, or phrases. Kleinberg discovered that, while mainstream media is generally the first to break stories, blogs provide the "long tail" coverage after CNN et. al. have moved on.

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