22 December 2008

Just in Time for the Holiday Giving Season: Boosting Your Online Effectiveness

When it comes to figuring out what works, we've all (or at least all of us who know Kevin Whorton and/or Scott Oser) heard the mantra: "Test! Test! Test!"

Well, one of the best ways to test what's working and not working on your website is MVT, multivariate testing.

Want to know more about it? Check out my recent interview with two of Beaconfire's MVT experts on the BeaconfireWire.


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