Sherri Jacobs, of McKinley Marketing, recently wrote an article on this topic for ASAE's Membership Developments enewsletter, and there's an experiment in Word of Mouth marketing going on in the ASAE social network right now.
The goal of Word of Mouth for Associations is to discuss how associations can generate fantastic word of mouth by:
- Sharing specific ideas that empower our members to spread the word on our behalf.
- Producing some tricks that will increase pass-along for every marketing effort.
- Learning how to create an army of fans who will help us find new members and increase renewals at the same time.