06 October 2008

Using Pixels for Your Web Analytics?

Maybe not any more. Heather Green reports, Business Week's Blogspotting:
I spoke with Tim Vanderhook, the CEO of behavioral targeting service Specific Media, who is concerned about Microsoft and Google’s new browsers. He argues that people using the browsers are provided with a way to block third party cookies and pixels, effectively blocking any kind of outside advertising based on tracking and analytics services.
So IE8 and Chrome just might prevent you from using anything but Google Analytics effectively. Nice.

Time to get to work on some new tracking tricks, web gear heads!


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