In my Beaconfire consultant guise, I'll be exhibiting at the AMA Nonprofit Marketing Conference, which will take place at the Mandarin Oriental Hotel in Washington, DC, July 14-16, 2008. I'll be at tabletop #9, so be sure to stop by and say hi if you're attending.
I'll also be assisting with a session. Beaconfire VP & Co-Founder Michael Cervino will be presenting One to One Marketing: Using Technology to Connect with Individuals with Steve MacLaughlin, Director, Internet Solutions for Blackbaud, on Monday, July 14 from 8 am – noon. Sesssion participants will reach a better understanding of how to use email, websites, RSS feeds, direct mail, stewardship, and social networking sites to improve people-to-people marketing, fundraising and friend-raising. During the interactive portion, which I'll be facilitating, participants will work together to develop a sample multi-channel marketing plan for their actual organizations.