09 July 2008

Coming Attractions - AMA Nonprofit Marketing Conference

In my Beaconfire consultant guise, I'll be exhibiting at the AMA Nonprofit Marketing Conference, which will take place at the Mandarin Oriental Hotel in Washington, DC, July 14-16, 2008. I'll be at tabletop #9, so be sure to stop by and say hi if you're attending.

I'll also be assisting with a session. Beaconfire VP & Co-Founder Michael Cervino will be presenting One to One Marketing: Using Technology to Connect with Individuals with Steve MacLaughlin, Director, Internet Solutions for Blackbaud, on Monday, July 14 from 8 am – noon. Sesssion participants will reach a better understanding of how to use email, websites, RSS feeds, direct mail, stewardship, and social networking sites to improve people-to-people marketing, fundraising and friend-raising. During the interactive portion, which I'll be facilitating, participants will work together to develop a sample multi-channel marketing plan for their actual organizations.

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