Then, after a brief break, AMA did something completely out of the ordinary for a plenary - they actually had attendees TALK to EACH OTHER and practice crafting and delivering their individual stories.
Goodman helps prospective story tellers answer 4 key questions:
- What makes narrative such an exceptionally powerful tool?
- What are the structure and qualities of a good story?
- What is the role of stories versus data when the goal is education or persuasion?
- How can you build a lasting storytelling culture?
What's your organization's story? How do you ensure that you're telling it well, and to the right audience?