First of all, I was completely impressed at the amount of creativity and energy she brings to a very tough job.
Secondly, she presented some really useful and practical information.
According to Walker-Kuhne, the two keys to genuine diversity are Vision and Listening. You have to picture what your desired audience looks like. The device she uses is: "How do I make my event or my organization look like the people I see on the subway?" And you have to pay attention to what they say and what they want. It's Epictetus's two ears/one mouth principle.
Walker-Kuhne then provided 10 concrete tips for building diverse audiences:
- Investment - of time and resources over the long term
- Commitment - to expand my own frame of reference
- Research - learn about my target markets and confront my own prejudices and stereotypes
- Analysis - synthesize my learning into "What can I do?"
- Follow up - deliver what I promise
- Partnerships - we are equals, I'm not coming in to "save" or "better" you
- Educate - reach out creatively to my desired audiences and supporters
- Build a Bridge - provide progressive actions my desired audience can take to increase their comfort level and ownership
- Create Value - free is not always the best choice
- Appreciation - find creative, genuinely valuable ways to say thank you