16 July 2008

Blogging the AMA Conference: 1-to-1 Marketing

My colleague Michael Cervino and Steve MacLaughlin from Blackbaud (makers of Raiser's Edge donor management software and recent purchaser of Kintera) kicked off the AMA pre-conference with a terrific highly interactive presentation on One-to-One Marketing. I wrote a post about it for the BF Wire, so rather than reproducing it here, I'll just point you to that post and recomemnd that you download Michael and Steve's excellent slides (which are linked from the post).


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